Arlington Manor

Better planning delivers more for an ambitious client

The site came with planning permission for a 75-bed care home. But this fell short of what Hallmark wanted to achieve. Our re-design gave them what they needed.

The vision was for people to feel at home, enjoy an active lifestyle and get to know their neighbours. Protecting the green belt was a priority. And local planners wanted to see a design that enhanced the area.

But the previous planning application only secured permission for a 75-bedroom home. As a sector leader with a reputation for spacious accommodation, on-site care and lavish facilities, Hallmark needed to do more. That’s where we came in.


The Research

We researched the history of the village location and its architecture and listened to the people who live there. We consulted the planners and the local authority Design Panel too.  We ran our environmental analysis tool to inform us of predicted energy use, best orientation shading and any over-heating issues.

Drawing on our long experience in the sector, we delivered a plan for 84 rooms – some of them double the size of what you’d find in a more conventional care home – without exceeding the building height constraints.

The finished product is everything you’d expect from Hallmark: an award-winning home providing dementia care and nursing services alongside high quality facilities includingactivity rooms, a hair salon, fine dining and a cinema.

The proposals link particularly well with the local palette of materials and elevation treatments, contributing to the enhanced local character created by recent developments.

Local planners were happy too. In an English village where change tends to happen slowly and welcome additions are few and far between, Arlington Manor’s great achievement is that it fits right in.

Project team

Khosro Bashi

Managing Director

Chris Chelebi


Adrian Seres

Architectural Assistant

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