We were excited to be given the creative freedom to produce an innovative and stylish interior for Broomfield Grange, which would then be rolled out as part of European Care’s new corporate identity in their existing stock of care homes. We took inspiration from city hotels to create a modern and stimulating design, which would allow the residents to interact in a lively hub formed at the heart of every home.
As a starting point, taking influence from the client’s logo, we produced a sophisticated and rich colour scheme, to be instantly recognisable as a European Care Home and created warmth with the use of a variety of textured wall coverings, sculptural timber panels and long pile carpets on feature walls.
All the while keeping the needs of dementia patients at the forefront of our design, we continued the use of some of the textures through other parts of Broomfield Grange, giving each wing an individual colour theme as a means of wayfinding and to aid in spatial recognition and memory jogging.
Continuing the 'hotel like' feel into the communal lounges and bedrooms, we created a selection of smart and interesting spaces, using rich colours and luxurious fabrics, all of which tied in with the overall scheme.
The end result was a beautifully stylish interior, which expressed the client’s personality and corporate identity, as well as being a comfortable and engaging Home for its residents to enjoy.